In business areas, what is the typical requirement for sign height compared to rural areas?

In business areas, the typical requirement for sign height is higher compared to rural areas primarily due to the increased volume of pedestrian and vehicular traffic. In urban environments, signs must be positioned at a height that ensures visibility amidst taller buildings, streetlights, and other obstructions that might be present. A sign height that is two feet higher allows for greater clarity and visibility for drivers and pedestrians, helping to convey critical information effectively, which is especially important in congested settings.

In contrast, rural areas often have different conditions. Fewer obstructions mean that signs can be positioned lower without compromising visibility. As a result, the regulations set for sign height are tailored to enhance safety and communication in various environments.